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Author: Windsor Digital

Windsor Digital
December 18, 2020
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Types Of Chatbots: How Businesses Create Best User Experience With AI

Did you know the first chatbot ever was developed by an MIT professor Joseph Weizenbaum in the 1960s. It was called ELIZA. It triggered the beginning of a new era of chatbots.  Today, chatbots are functioning beyond human capabilities. They are now making it to the top of every company’s…

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Types Of Chatbots
Windsor Digital
November 18, 2020
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Chatbots: An Essential Bot In The World Of Digital Marketing

ChatBot : Hi there, how can I help you? Smart chatbots have been around since 2014. It is an AI-supported computer program which can impersonate human conversations in the form of text or speech. AI has many implications in digital marketing and chatbots are the most exciting ones.  Chatbots provide…

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Windsor Digital
October 15, 2020
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Is Voice Search Becoming The New Voice Of The Digital World?

Hey Google, what’s trending in your digital world?  Our voices will always be the best communication tool we have. With the advent of voice-enabled technology that has leapt forward in recent years, it is rapidly becoming the new norm and user friendly throughout the world.  IBM’s Watson in 2010, the…

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Windsor Digital
September 16, 2020
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The Impact Of Covid-19 On Branding And Advertising

The outbreak of Covid-19 pandemic is the greatest challenge the world is facing today. It’s suffice to say that companies have been struggling to stay afloat in this steep situation. This has naturally created a clutter in the vertical of branding and advertising. The pandemic has changed brand priorities and…

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Covid-19
Windsor Digital
August 3, 2020
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How Digital Marketing Can Boost Your Family Business

In a country like India, centuries of tradition have kept the concept of family-owned business alive. Family-run businesses are everywhere in India and these businesses can be found in all kinds of scale and scope. The most traditional types of family-run businesses are usually SMEs such as individual stores or…

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digital marketing, digital marketing strategy
Windsor Digital
June 25, 2020
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Does your brand have a personality? If not, here are some easy ways to define a brand persona

What is brand personality?  Have you ever stopped to wonder if your brand has a personality? Or is it your personality rather than your brand’s that you project to your customers?  Tricky question, isn’t it?  In simple terms, a brand’s personality is nothing but part of your brand’s identity. It…

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Windsor Digital
June 11, 2020
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Here’s How You Can Use Influencer Marketing To Increase Lead Generation And Sales

Social media has been changing, adapting and rolling out new trends almost every year. A heavily followed trend that is here to stay is probably the influencer marketing trend.  Although influencer marketing started as nothing more than an activity, it has now become a billion-dollar industry with an increase in…

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Windsor Digital
June 1, 2020
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Few Easy Questions To Ask Before Building Your Social Media Marketing Strategies

Social media is an imperative part of any marketing strategy. Today’s having a social media presence is a must, no matter how small or big your business is. People often trust brands who have rich social media more as compared to those that don’t have one.  With this in mind,…

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Windsor Digital
May 9, 2020
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Case Study: 3 FMCG Campaigns We Can Learn From

Fast Moving Consumer Goods (FMCG) sector is the largest growing sector in the country. It is further expected to grow at a compounding rate of 27% each year.  With this amount of competition at hand, brands are doing everything in their power to research, plan and execute digital strategies in…

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Windsor Digital
April 30, 2020
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The Staggering Impact of COVID-19 on the Education Industry

The COVID-19 pandemic is asserting behavioural changes worldwide. Not only is it affecting business in almost every sector, but it is also forcing many to adapt to the new situation of social distancing.  Companies are working hard to incorporate the necessary guidelines into their daily operations by allowing people to…

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