Imagine being in a mountain climbing race. You are competing with a bunch of people that you know are your competitors. You started off great but lost the grip on the rope in the middle of the race. At this point, you are struggling to stay afloat let alone climb a mountain. Now imagine running a website. The scenarios for both are starkly the same because of a single factor: the rope.
If you don’t have the right rope to grip in order to increase page rank and keep your website running through SEO, then you will surely lose the race which is happening on Google search engines right now.
To help you with the same, we have listed a few effective SEO tricks to help you increase your page rank:
- High-Rank Ability
You establish high ranking ability by targeting specific keywords. It is advisable to use well-researched competitor keywords and create focused content. This way you develop the ability to compete with other websites. A good habit would be to check your top ranking page’s keywords from time to time and compare the same keyword with other top-ranking sites to compare, this will give you an idea of what may or may not work for you.
- 2. Featured Snippet
A featured snippet is nothing but the meta description of your website. In simple words, it is a summary of your page’s content in less than 170 characters. You need to ensure that your focused keywords are a part of featured snippets to make your topic and summary more clear in the eyes of Google.
- 3. Improve Site Speed
A site which is very content heavy will take ages to load. Audiences tend to lose interest in sites that have a long loading time. Hence, ensure that you have light content with compressed images to help load your site faster.
Tip: It is better to have images within the size of 20 to 30 kb than of high MBs, they hamper the speed of your page.
- 4. Optimize Old Content
It is always a good idea to keep revamping old content with new ones. For example, a blog which you may have written on Android KitKat may not be relevant today in the age of Pie.
The search engine is as dynamic as social media marketing. You have to keep up with newer trends and revamp your SEO strategy from time to time. A few technicalities that you can keep in mind to revamp old content are:
- Remove unnecessary plugins
- Upgrade WordPress and other plugins
- Contact your hosting provider and ask them for server performance report from time to time
- 5. Create Informative Content
Content is king. There is no other way to be effective than to write uncompromising, quality content for your page. A few tips that you can keep in mind are:
- Make sure your content marketing strategy is in place by researching proper keywords
- The content has to have primary and secondary keywords throughout. This will make your SEO strategy more reliable
- Write error-free grammatical content
- Lastly, don’t compromise quality for keywords. Keywords are supposed to be a part of your write-up, not the other way around
- Use gifs, videos, infographics and any other form of quality content to enhance the richness of your page
- 6. Promote Your Content Through Social Media
Your website/page content must be shared across all your social media. What this does is that it provides more exposure to your website/page. The more people are exposed to it, the higher will be the traffic. And high organic traffic can do wonders for your ranking.
- 7. Use Videos More Often
Videos enhance the quality of your page. They are rich in visuals and they have the ability to explain things betters. They contribute a great deal to your overall SEO strategy.
- 8. Backlink High Authority Links
Backlinking high authority websites to your page helps in increasing the SEO score. They make your website more credible and in turn, improve your visibility in the ranking system. Please note that it is not advisable to spam the audience with irrelevant and illegal high authority links, ensure that you are backlinking links that are relevant to your page. Purchase backlinks to avoid any legal issues.
- 9. Use Relevant Tags
Alt tags help search engines locate your page. Use tags to describe or optimize images and videos. Media with highly accurate tags are more likely to be exposed to search engines than those without alt tags.
- 10. Guest Posting
Guest posting is a great way to improve your own website’s visibility. Writing a guest post for high ranking websites will not only direct that website’s traffic to your own, but it will also help you build recognition and network.
SEO has the power to make or break your page ranking. With the right SEO efforts, you can increase your page rank a huge deal.
Search engines require constant improvements in existing SEO strategy. It is a combination of carefully crafted content + content marketing strategy.
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