Dussehra marks the victory of good over evil. It is one of the biggest festivals in India.
The celebrations of Dussehra go beyond cultural backgrounds. Across the country, it is celebrated with equal gusto by both people and brands. Given the grandeur, advertisers take this opportunity to help brands connect with people in the most happening way possible.
The social media landscape is filled with posts and ads that seamlessly integrate brands with the festivities.
Here’s a look at some of the best Dussehra campaigns on social media.
On Dussehra 2015, Bajaj Auto portrayed how bikes give people the spontaneity and the freedom to be flexible. They released an ad on the occasion of Dussehra to convey this message in the simplest way possible.
To promote its combo offer on Dussehra, McDonald’s India urged people to #Killthehunger with combo offers that started at Rs.59 only. The short ad which was released on Instagram in 2019 took a cheeky approach with a film that left audiences smiling. Have a look.
With creative platforms like Instagram, brands sure know how to make a point. Sony LIV released a simple Instagram carousel to tell people how they can destroy boredom using Ravan’s iconic 10 heads.
Ixigo took a fun route for its Dussehra ad in 2019. On Instagram, Ixigo welcomed Ravan’s presence in its own style. Here’s a look.
On the occasion of Dussehra, brands destroy different kinds of evil to emerge victorious in the realm of social media. On this occasion, we too, wish you a happy and safe Dussehra.