A quick recap! Previously in our blog ‘What Triggered The Beginning Of Cause Marketing ?’, we talked about the beginning of cause marketing and what influenced brands to adapt it. In this blog, we delve deep into the various brands that have used cause marketing the best. These cause-related campaigns…
What Triggered The Beginning Of Cause Marketing?
Did you know? The term ‘cause-related marketing’ was first coined by American Express in 1983 for the Statue of Liberty Restoration Project. The creation of this term goes way back to the early 1980s in American history. It was used to describe efforts to support locally-based charitable causes in such…
5 Virtual Event Campaigns That Will Blow Your Inspiration
As we all sit at home finding ways to entertain ourselves, many brands have found a way to entertain us. Brands have picked up virtual eventing as their new way to communicate with their audiences across the globe. There is no doubt that virtual event trends are here to stay.…
Step Into 2021 With Top 5 Virtual Events Trends
2020 has been a revolutionary year for everyone. With social distancing and lockdown, everyone had to stay at home, rather were forced to stay at home for good. But this didn’t stop the event industry in streaming their ways on your tv, mobile phones and laptops. Virtual events have gained…
Types Of Chatbots: How Businesses Create Best User Experience With AI
Did you know the first chatbot ever was developed by an MIT professor Joseph Weizenbaum in the 1960s. It was called ELIZA. It triggered the beginning of a new era of chatbots. Today, chatbots are functioning beyond human capabilities. They are now making it to the top of every company’s…
Chatbots: An Essential Bot In The World Of Digital Marketing
ChatBot : Hi there, how can I help you? Smart chatbots have been around since 2014. It is an AI-supported computer program which can impersonate human conversations in the form of text or speech. AI has many implications in digital marketing and chatbots are the most exciting ones. Chatbots provide…
Is Voice Search Becoming The New Voice Of The Digital World?
Hey Google, what’s trending in your digital world? Our voices will always be the best communication tool we have. With the advent of voice-enabled technology that has leapt forward in recent years, it is rapidly becoming the new norm and user friendly throughout the world. IBM’s Watson in 2010, the…
The Impact Of Covid-19 On Branding And Advertising
The outbreak of Covid-19 pandemic is the greatest challenge the world is facing today. It’s suffice to say that companies have been struggling to stay afloat in this steep situation. This has naturally created a clutter in the vertical of branding and advertising. The pandemic has changed brand priorities and…
How Digital Marketing Can Boost Your Family Business
In a country like India, centuries of tradition have kept the concept of family-owned business alive. Family-run businesses are everywhere in India and these businesses can be found in all kinds of scale and scope. The most traditional types of family-run businesses are usually SMEs such as individual stores or…
Does your brand have a personality? If not, here are some easy ways to define a brand persona
What is brand personality? Have you ever stopped to wonder if your brand has a personality? Or is it your personality rather than your brand’s that you project to your customers? Tricky question, isn’t it? In simple terms, a brand’s personality is nothing but part of your brand’s identity. It…