What is brand personality? Have you ever stopped to wonder if your brand has a personality? Or is it your personality rather than your brand’s that you project to your customers? Tricky question, isn’t it? In simple terms, a brand’s personality is nothing but part of your brand’s identity. It…
Here’s How You Can Use Influencer Marketing To Increase Lead Generation And Sales
Social media has been changing, adapting and rolling out new trends almost every year. A heavily followed trend that is here to stay is probably the influencer marketing trend. Although influencer marketing started as nothing more than an activity, it has now become a billion-dollar industry with an increase in…
Few Easy Questions To Ask Before Building Your Social Media Marketing Strategies
Social media is an imperative part of any marketing strategy. Today’s having a social media presence is a must, no matter how small or big your business is. People often trust brands who have rich social media more as compared to those that don’t have one. With this in mind,…
Case Study: 3 FMCG Campaigns We Can Learn From
Fast Moving Consumer Goods (FMCG) sector is the largest growing sector in the country. It is further expected to grow at a compounding rate of 27% each year. With this amount of competition at hand, brands are doing everything in their power to research, plan and execute digital strategies in…
The Staggering Impact of COVID-19 on the Education Industry
The COVID-19 pandemic is asserting behavioural changes worldwide. Not only is it affecting business in almost every sector, but it is also forcing many to adapt to the new situation of social distancing. Companies are working hard to incorporate the necessary guidelines into their daily operations by allowing people to…
Useful Business Strategies For Independent Entrepreneurs
Running an independent business is nothing short of a herculean task. It is a one man show because you are the marketer, the accountant, the growth hacker and even the HR. Given the fact that there is a rise in the number of solopreneurs and freelancers, the digital world has…
How Digital Marketing Led The Groundwork For eCommerce Brands
When we think of eCommerce, the first thing that comes to our mind is digital marketing. It is nearly impossible to separate one from another because digital marketing is the foundation of eCommerce branding. An eCommerce website often relies on digital marketing services and its mediums to promote their products…
How COVID-19 Is Changing The Dynamics of Marketing
COVID-19 a.k.a coronavirus has infected a considerable chunk of population across the globe. This pandemic has had hazardous effects to not just human health but also world economies. Amidst the lockdown, PM Narendra Modi has asked all the businesses except food, pharmaceuticals and medical equipment, to stop. Some businesses have…
How To Optimize Instagram With SEO Techniques For Increased Reach
Instagram is changing the dynamics of Social Media This is not merely a statement, it is a fact stated with utter conviction. The social platform has taken over the likes of Facebook, Twitter and LinkedIn with one billion active users. Instagram’s influence is so high that it is shaping the…
10 Effective Ways to Improve Google Page Ranking Using SEO
Increasing page rank is a herculean task that every marketer faces. Hence, a robust SEO strategy can be formed with these 10 effective tricks that you can use with ease.