Case Study: 3 FMCG Campaigns We Can Learn From

Fast Moving Consumer Goods (FMCG) sector is the largest growing sector in the country. It is further expected to grow at a compounding rate of 27% each year. 

With this amount of competition at hand, brands are doing everything in their power to research, plan and execute digital strategies in order to successfully push their products to their consumers. 

Here’s a look at some of the best FMCG digital marketing campaigns that you can take inspiration from. 

Snickers- Hunger Bar 

In 2017, Snickers gave a new twist to their chocolate bars by changing the title on the packaging from ‘Snickers’ to different types of moods/personalities for when you get hungry. 

They changed the brand philosophy from ‘You’re not you when you’re hungry’ to ‘Who are you when you’re hungry’

Rolling out 20-second videos on social media platforms, it asked youth the question- Who are you when you’re hungry? 

It’s needless to say that this fun-love humorous campaign was well received by the audience. Comments, Tweets and millions of views later, Snickers made an impact with the Indian youth. An excellent example of social media management, this shows that offline efforts can work well with online efforts. An effort to build a digital campaign combined with packaging creativity worked well for Snickers.

Sunfeast Mom’s Magic- Celebrating the love of moms all around us, this Mother’s Day

“At Sunfeast, we believe everything that a mother does for her family is truly magical”

Every year, Sunfeast celebrates Mother’s Day with this belief. 

In 2019, the biscuit brand released a 2 minute, 53 seconds digital film celebrating the bond of motherly love that isn’t necessarily biological. The video is a part of their long term campaign series ‘Mom’s Magic’. 

The film was later released in various formats across all social media platforms as part of their social media strategy. With warm praises and comments, it won the hearts of many across the country. 

Coca-Cola Small World Machines – Bringing India & Pakistan Together

The relationship between India and Pakistan has always been tense. Nothing in the world has been able to bring the nations together. With this insight in mind, Coca-cola planned something special to connect people from one country to another and make the world a little smaller.

The company installed a high-tech vending machine in Lahore and New Delhi which are separated by a distance of 325 miles only but were far apart due to political issues. They then invited people from both ends to relax and share a coke. 

The campaign was so successful that it received a total of 3.3 million views on the day of launch in May 2013. The social media posts related to the campaigns were also well received. Thousands of people tweeted regarding the campaign, creating excellent engagement. Overall, it managed to bring a smile on people’s faces. Coca-cola knows how to make a brand statement. 

Conclusion

Hope these campaigns were inspirational. This goes to show that with a little effort and insights, any brand can break boundaries and do well not just in terms of sales but also in terms of making a brand statement. 

Big brands often go out of their way to make excellent digital advertising as it helps build brand loyalty. Social media is a crucial tool in this endeavour and social media optimization is a necessary strategy

If you’re looking for a social media marketing agency then turn to Windsor Digital, we endeavour to create excellent social media marketing campaigns to grow your business. 

You can click here to enquire more about our services.

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