In a country like India, centuries of tradition have kept the concept of family-owned business alive.
Family-run businesses are everywhere in India and these businesses can be found in all kinds of scale and scope. The most traditional types of family-run businesses are usually SMEs such as individual stores or small companies that have been running for generations. Although these businesses are running well, certain things may limit their growth.
The biggest limitation is failing to understand the potential of digital marketing for their business.
Many family-owned businesses are still relying on traditional mediums like word of mouth, hoardings and posters to get customers. However, with the changing dynamics of marketing, sustaining long term operations might become difficult if you don’t connect with your audiences online.
If you are running a family-owned business, then here are some benefits of using digital marketing that you may be interested in knowing.
- Digital marketing will give you a local as well as a wider presence
- The biggest advantage of digital marketing is that unlike traditional marketing, it helps to convert customers and generate sales
- You can generate potential leads to sell, This is very beneficial for B2B businesses
- It is a cost-effective option that can give concrete results
- A huge chunk of our population relies on the internet to buy commodities
- It allows you to flaunt your products and services in the most creative way possible
There are endless advantages and undiscovered potential that you can unlock by using simple online mediums. This is why many businesses rely on digital marketing companies for startup success.
Here are some tips that can help you create a results-driven digital marketing strategy.
1. Make the most social media networks and online tools
A large percentage of the population today is on social media networks, especially popular ones like Facebook, Twitter and Instagram. Having an online presence makes your business more credible in the eyes of people. Now you may be wondering- what can I post on social media? Well, social media is all about expressing yourself. You can post things like new activities, employee activities, share your customers’ experiences and build credibility with reviews. Social media will help you show your business in a positive light. Alternatively, if you offer online purchase for your products or services, you can start a paid ad on Google or social networks to spread the word and build your audience base.
2. Don’t forget email marketing
Email marketing helps to create a personal connection with people. You can personally keep your customers updated about new products or offerings via newsletters. An extra effort goes a long way in creating loyalty.
3. Learn about your customers
It’s easy to think that you know your customers, but you may be surprised about how much you don’t know about them. Talking to your customers will give you insights about their pain points, their buying habits and what they like. This will help you to craft brand communication or brand strategy to tap these customers.
4. Invest in a website
A website is like an online address or an online salesperson that represents your business offerings in the most attractive way possible. Investing in a website will help you generate a positive presence, allow you to collect leads through features like contact forms and also allows you to sell products/services online. A pretty useful investment, isn’t it?
5. Improve and change
The most important aspect of any digital marketing strategy is the willingness to change. You may have been running your business for a while with set processes and approaches, but changing your strategy to stay abreast with the trend will go a long way to improve your business. So don’t hesitate to improve and improvise.
7. Final Thoughts
Digital marketing will open new doors for your family-owned business. If you are looking for powerful digital solutions, you can rely on our digital marketing agency services for added effectiveness.
At Windsor Digital, we create customized digital solutions that can cater to your business needs. As a digital marketing agency for start-ups, we help you sustain in the long run.
Click here to get in touch with us.