When we think of eCommerce, the first thing that comes to our mind is digital marketing. It is nearly impossible to separate one from another because digital marketing is the foundation of eCommerce branding.
An eCommerce website often relies on digital marketing services and its mediums to promote their products and convert sales. Here are a few mediums that have led the foundation of eCommerce marketing.
Content is the base for any eCommerce marketing strategy. Whether the content is in the form of media like images or videos, platforms can use and reuse this content to promote their product. It is always a good idea to promote your products along with product details in a quirky manner to your audience. A solid content marketing strategy combined with creative and crisp content can lead to sales conversion.
Social media is a highly optimizable tool for any eCommerce brand. Almost everyone is on social media, surfing through content. This kind of attention is bound to encourage brands to create social media strategies for their website. Mega-houses like Amazon, Flipkart, Big Basket have been making a huge chunk of profit through social media by promoting their products and enabling instant purchase.
Email marketing is always underestimated as a boring medium. However, you’d be surprised to know that emails assist in effective sales conversion. Did you know that sending abandoned cart emails within 20 minutes has an average conversion rate of 5.2 percent? A simple email can be used to communicate offers to customers within this timespan, in fact email acts as a catalyst for building customer connection through customer journey. You can use an email to personally welcome customers aboard or wish them during the festive season. It is worth a shot.
Affiliate marketing is the process of promoting your products through third party influencers, websites and bloggers in order to boost sales. Almost 80% of the brands today use affiliate marketing strategy in some way or the other, it can increase average online order rate to 31% as people tend to refer to an affiliate’s recommendation more than making a personal choice. After all, online eCommerce sales thrive on recommendations.
SEM used paid campaigns with the help of keywords to reach a specific set of target audience. This is the precise reason why brands are using SEM tools like Google Adwords to market and remarket products while also optimizing their website for search engines. SEM increases website visibility and provides results in a short period of time. It is a great way to boost your business whenever required.
Search engine- a critical tool for eCommerce is needed to gain visibility. You can have a state-of-the-art website, great content and fool-proof website tools, but what will be the use of it if your customers can’t find you online?
Brands like Amazon, Zomato and Swiggy are great examples of claiming brand visibility through search engine optimization, startups can follow suit on their steps.
It is the era of digital marketing. Since eCommerce solely relies on digital mediums for marketing, the business of online purchase is bound to grow. As a digital marketing agency, we provide eCommerce digital marketing strategies and services to our clients.
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