Running an independent business is nothing short of a herculean task. It is a one man show because you are the marketer, the accountant, the growth hacker and even the HR. Given the fact that there is a rise in the number of solopreneurs and freelancers, the digital world has…
How Digital Marketing Led The Groundwork For eCommerce Brands
When we think of eCommerce, the first thing that comes to our mind is digital marketing. It is nearly impossible to separate one from another because digital marketing is the foundation of eCommerce branding. An eCommerce website often relies on digital marketing services and its mediums to promote their products…
How COVID-19 Is Changing The Dynamics of Marketing
COVID-19 a.k.a coronavirus has infected a considerable chunk of population across the globe. This pandemic has had hazardous effects to not just human health but also world economies. Amidst the lockdown, PM Narendra Modi has asked all the businesses except food, pharmaceuticals and medical equipment, to stop. Some businesses have…
How To Optimize Instagram With SEO Techniques For Increased Reach
Instagram is changing the dynamics of Social Media This is not merely a statement, it is a fact stated with utter conviction. The social platform has taken over the likes of Facebook, Twitter and LinkedIn with one billion active users. Instagram’s influence is so high that it is shaping the…
10 Effective Ways to Improve Google Page Ranking Using SEO
Increasing page rank is a herculean task that every marketer faces. Hence, a robust SEO strategy can be formed with these 10 effective tricks that you can use with ease.
Content Strategy 101: The Do’s and Dont’s Of Search Engine Optimization
If a tree falls in a forest and no one is around to hear it, does it make a sound? If you publish content that no one reads, does it do you any good?
Value of Influencer Marketing And How To Create Influencer Marketing Strategy
Digital marketing is becoming an increasingly sophisticated and complex landscape. Consumers, especially millennials, care about authentic brand experiences. They invest in brands that connect with them and are quick to reject brands that seem artificial and heavy-handed.
The Importance Of Video Marketing
Bruce Woolley’s famous single, Video Killed the Radio Star, bemoaned the fact that video and VHS cassettes, replaced radio as a popular entertainment. Years after being set aside for the Internet, video has made a comeback: through video marketing
Strategies to Improve Your Social Media Presence and Generate Leads
Marketing through social media is one of the most cost-effective ways to engage with your customers and build brand awareness. Engaging with your customers through social media platforms is more authentic compared to traditional marketing channels. If you build a good social media presence for your business or brand, you…
LinkedIn Introduces Enhanced Targeting Tools for Advertisers
LinkedIn advertising services are a house favorite of B2B marketers to increase brand visibility and gather more traction. Using paid advertising on LinkedIn can help you target business professionals across a multitude of demographic details. LinkedIn social advertising allows you to target top-of-funnel audience who mean business for a meaningful…