Pay per click advertising is an integral part of any digital marketing campaign. As the name implies, an advertiser pays to the host platform when someone clicks on the ad. It allows the advertisers to showcase their offerings to an audience that is particularly interested in the products. Small business owners can target potential customers using techniques such as search advertising, display advertising, and Google shopping ads. If you are finding it challenging to attract organic traffic, pay per click is a useful tool. An excellent pay-per-click strategy can help you improve your sales and get targeted visitors to your website.
What is Pay per Click services?
If you are new to the world of digital marketing, jargon such as pay-per-click or Search engine marketing (SEM) can be confusing. In layman terms, pay-per-click or PPC allows you to place ads for your business on an ad platform like Google Ads. Your ads appear on top of search engine results. It enables the visitors to notice your ads while browsing for a product. Every time a user clicks an ad, you are charged a fee by the hosting platform. Using the relevant keywords in the ads, the advertisers can target potential customers by placing ads that match the search engine queries of the customers.
How do you develop a PPC strategy?
Behind every successful marketing campaign is a powerful strategy. A PPC strategy is the blueprint of your campaign that can be easily customized based on your current goals. A good PPC strategy should be able to increase brand awareness, generate leads, and result in higher conversions. You can use these pointers to develop a successful PPC strategy:
What do you want from PPC?
Start by assessing your goals. It will help you to choose the right platform for placing your advertisements. For example, if you want to increase brand awareness, then display ads are the perfect solution.
Match the keywords to the needs of your audience
Identify the relevant keywords and the kind of audience you want to target. It helps determine the ideal text for the pay per click ad. For example, if you are an e-commerce platform, you must include transactional keywords to boost conversions.
Include a clear message
The next step is to include a powerful message that will get the audience to notice the ads. PPC ads work best when they contain a clear call to action.
Optimize your landing pages
An ad with the relevant keywords and call to action will only result in conversion when your landing page is fully optimized. Optimize the landing page of your website with the right content that will attract your customers and compel them to convert.
Monitor your campaign
Keep track of the performance of the ads by analyzing the key metrics. It will also help you in making necessary tweaks to your campaign and refine the strategy.
If you want a pay per click campaign crafted to the needs of your business, get in touch with us. We are a digital marketing agency, and our PPC experts can help you navigate through the various PPC marketing strategies.